Citigroup was formed on October 8, 1998, following the $140 billion merger of Citicorp and Travelers Groupto create the world's largest financial services organization. In August 1999, Citigroup unveiled a new identity that was designed by Paula Scher from Pentagram, who originally created the logo for Citigroup on a napkin within 10 minutes (often called the 1.5 million-dollar napkin). They sell their design process. Both were rather bright and eye-catching. None of them remained unchanged, though. Learn more about Citi's involvement in Montreal. Blue is the color of confidence, excellence, and professionalism, while red celebrates passion, energy, and progress. Citi is the leading global bank. The history of the company is divided into several firms that eventually amalgamated into Citicorp, a multinational banking corporation operating in more than 100 countries; or Travelers Group, whose businesses covered credit services, consumer finance, brokerage, and insurance. The color palette of the Citi logo is composed of blue and red on a white background. Citi, the leading global bank, serves more than 200 million customer accounts and does business in more than 160 countries and jurisdictions. In August 1999, Citigroup unveiled a new identity that was designed by Paula Scher from Pentagram, who originally created the logo for Citigroup on a napkin within 10 minutes (often called the 1.5 million-dollar napkin). The word “Citigroup” was reduced to “Citi.” A simpler, lighter type without the italics was used. In 2007, the 'Citi' logo text color was changed from blue to gray. The logo of the other financial organization, Travelers, was more vivid and meaningful. Citicorp merged with Travelers Inc. in 1998 to become Citigroup. See how Citi is taking steps to help mitigate the effects of the pandemic, from helping clients to providing relief through funds to frontline healthcare workers, organizations such as No Kid Hungry and more. Citibanamex | Citibank | Citigold | Citi Private Bank | Egg | Metalmark Capital | Red Roof Inn, Defunct The blue in the word “City” was replaced by gray. Citigroup Logo In the fall of 1998, Citigroup was formed as a result of the merger of Citicorp and Travelers Group. Take your favorite fandoms with you and never miss a beat. Financial services companies of the United States, https://logos.fandom.com/wiki/Citigroup?oldid=1952106. The logo was developed by Paula Scher from Pentagram. Learn more today. Her partners were weary that their client (Citigroup) would not pay for something created so quickly. The Citi Bank logo is completely intellectual. Her partners were weary that their client (Citigroup) would … In the fall of 1998, Citigroup was formed as a result of the merger of Citicorp and Travelers Group. Scher replied that she was selling ten minutes of her entire life's experience.[1]. Casey's General Store rebrands itself as Casey's, rolling out new logo, Uncle Ben's changes its name to Ben's Original. In a way, the Citigroup logo is also the result of a merger and reflects the brand identities of both parties. Interestingly, she drew the original design on a napkin within 10 minutes. V • T • E Citigroup Brands and companies Citibanamex | Citibank | Citigold | Citi Private Bank | Egg | Metalmark Capital | Red Roof Inn Defunct The National City Bank of New York Citi is working with the Girl Scouts to launch new civics badges that will give girls and young women a greater appreciation and understanding of democracy and government. We are combining the talent and capabilities of our institution like never before to help close the racial wealth gap and increase economic mobility. Citi strives to create the best outcomes for our clients and customers with financial solutions that are simple, creative and responsible. Logopedia is a FANDOM Lifestyle Community. The company history dates back to the founding of: the Ci… The red umbrella bore a symbolic meaning implying that the company is always ready to protect its customers. The company returned to the blue version. In a way, the Citigroup logo is also the result of a merger and reflects the brand identities of both parties. CEO Michael Corbat shares that seven Citi leaders have been recognized by one of our industry's premier publications. The original Citigroup logo introduced in 1998 absorbed the color scheme of the Travelers logo and the type of the Citicorp logo. Content is available under $1 unless otherwise noted. Meaning and history of Citicorp logo Citi reported net income for the third quarter 2020 of $3.2 billion, or $1.40 per diluted share, on revenues of $17.3 billion. To begin with, it combined two colors, red and blue. Citi logo used from 2007 until 2011 The red arc Citi logo originaly designed by Paula Scher of Pentagram in 1998, and realized by Landor . The red umbrella transformed into a red curve. The type had a unique touch due to the unusual sharp serifs. Please be advised that this site is not optimized for use with Microsoft Internet Explorer 6. The Citi logo is a perfect reflection of the brand’s history and heritage. Montreal has been an important part of our history, and we're committed to helping its success in the future. The National City Bank of New York. (adsbygoogle = window.adsbygoogle || []).push({}); Copyright © 2016-2019 All rights reserved. This logo was used along with the 1999 Citigroup 'Travelers umbrella' logo until 2007, and later used again in 2011.

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