Fast Food for Fast Times. The world’s largest retailer, Walmart, introduced this new slogan (replacing “Always low prices) in 2007, which seeks to promote the benefits of low prices, rather than simply touting the fact that their prices are low. As the story goes, KFC’s founder, Harland Sanders would often appear in the company’s early ads, eating a plate of fried chicken in the background of a scene. brightcove.createExperiences(); You don’t have to be a behemoth like Nike or Apple to own a great tagline. And Laura Ries, president of the brand consulting firm Ries & Ries, noted that companies can come across as trying too hard to be cool. Not only are they memorable, but the most effective taglines are pleasant to hear and repeat. Your Way, Right Away. For a footwear company that’s built around the philosophy of creating visually appealing, environmentally conscious products, this clever brand slogan really does a great job of communicating their mission—a zero waste production and shipping process—while also using a catchy play on words. You can easily design multiple options to see how your slogan looks on marketing collateral. Thank you, Kristina! The company is changing its tagline to "Be Your Way," which the burger giant said is a spin on the 40-year-old "Have it Your Way" tagline. People may be able to remember a tagline because they’ve been repeatedly exposed to it, but it doesn’t mean they’ll like it more. What does Have it your way expression mean? By To be honest, the smart choice is to redo a bland logo from scratch. When Wrigley’s first launched their new Doublemint line of gum in 1914, they described the product as “double strength,” “double good,” and “double distilled.” It wasn’t until 1939 that they began advertising the product with sets of twins—and this version of their slogan was adopted in 1959. Don’t worry, we will not make you add a tagline (unless you want to). Shortly thereafter, a Minneapolis advertising agency sketched a Wheaties box on a pad of paper for an upcoming campaign, thought for a moment, and wrote “Wheaties-The Breakfast of Champions” which has been a staple slogan for the cereal line ever since. How to Turn a Hand-Drawn Logo Into a Digital File, Franchise Branding Ideas: It All Begins With the Logo, How to Design a Cartoon Logo for Your Brand, How to Create the Perfect Logo for Your Travel Blog, None of it will win people over until you present information in a way that matters to your customers. Craft a Winning Online Identity  Seek to use persuasive emotion words that convey a greater message about your products. Ever notice that the most successful weight loss programs focus on selling the future results you’ll experience as a result of choosing their system to shed some unwanted pounds? //-->. If done right, taglines offer a glimpse of your brand perspective. "Be Your Way" will start in the U.S. but eventually be rolled out globally, the company says. Mr. Machado said that the tagline will run globally, though he said exactly when is still being discussed. As one of the largest American retailers in the office supplies sector, Staples has consistently worked to position their brand as offering the widest selection of business products you’ll find in-person. Even with a. [CDATA[// >